Algorithms, fueled by big data, have transformed our time and attention into commodities that are sold to the highest bidder.

We have become the unwitting pawns whose choices, beliefs, and desires are shaped to serve the goals of corporations instead of our own.

Wading into the ocean, determined to get to his destination, Bob battles the waves, striving to tame them and bend them to his will.

Exhausted from the endless struggle, he eventually pauses to float. Basking in the sunlight, his thoughts slow. Feeling restored, reclining atop the rhythmic ebb and flow of the water that supports him.

"The Burnout Society" by Byung-Chul Han invites us to reflect on the ceaseless pursuit of productivity that characterizes the modern era. Han portrays a society where individuals, caught in a self-imposed race, are driven by an unyielding demand to continually achieve and optimize. A relentless pursuit that has turned us into 'entrepreneurs of ourselves', blurring the lines between ambition and exhaustion.